Composing a marketing brief provides the proper amount of research, evaluation, and planning needed to execute a successful marketing plan. The length is usually based on the size of the project and organization needs. Allocating time to each section will assure efficiency and often spur further innovation.
Marketing Brief
I. Introduction
a. Direction and Key Points – general purpose and idea of the marketing plan
II. Company Review
a. Company characteristics – System of operations (online customers, call center, scheduled appoints etc.)
b. Competitive environment analysis – identifying the industry leaders and the processes used
III. Marketing Objectives
a. Target market – who is the intended audience
b. Profile – defining the “call to action”
c. Sales objectives – Calculate breakeven point and the top end of estimations
IV. Implementing Strategies
a. Product Strategies – Product differentiations, advantages, and niche components
b. Price Strategies – Defining the strongest price point
c. Promotion Strategies – Plan to promote and raise awareness
V. E-Marketing Strategies
a. Original web content
b. Social media
c. Online risks
d. Email marketing
e. SEO
f. SEM
Jovan Vaughn, M.B.A.
Marketing Strategist
Solutions & Strategies 